Lead Generation Revenue: How Directories Charge Per Lead

The Lead Gen Model

Instead of subscription fees, some directories charge businesses for each lead they receive. This model works especially well in high-value service industries where a single customer is worth hundreds or thousands of dollars.

Pricing Your Leads

Lead pricing depends on industry and lead quality. Home service leads typically sell for $15-75, legal leads for $50-500, and B2B software leads for $100-1000. Price based on the value of closed deals.

Qualifying Leads

Not all leads are created equal. Use qualification forms to capture budget, timeline, and specific needs. Better qualified leads command higher prices and lead to happier customers.

Distributing Leads

Exclusive leads go to one business and command premium prices. Shared leads go to 3-5 businesses at lower prices. Match your model to industry norms and business preferences.

Tracking and Reporting

Provide businesses with lead dashboards showing volume, sources, and conversion tracking. Transparency builds trust and helps businesses see the value of your directory.